About Us
We are El Santo Gato, a clothing brand born in Puebla. We design with our own visual language, inspired by a contemporary reinterpretation of Puebla's baroque. We believe that each garment should be a work of art that honors our culture, combining dedication, beauty and excellence, connecting the past with the future. For us, fashion is more than just clothing: it is a means to express and tell stories. We value ethical labor practices, offering fair wages and decent working conditions for our workers, because we believe in the importance of an alternative economic model."
Our Mission
We are committed to creating authentic and comfortable garments that reflect the architectural and cultural tradition of Puebla, adapting it to our reality and future. Our approach combines patterns, colors, handwork, stories and unique techniques to bring to life a style that is both new and traditional: postmodern Puebla Baroque.
Our Vision
At El Santo Gato we want to be more than a fashion brand; we aspire to be an agent of change that promotes well-being and community. Through high-quality garments that reflect our identity, we seek to promote best practices in the textile industry and highlight cultural relevance. Our goal is to be leaders in an economy that values manual labor and the well-being of people, making Puebla a beacon of hope and prosperity in the modern world.
Our Philosophy
We value care, authenticity and respect for the body, we seek to be a respite from modernity, moving away from consumerism and individualism by making high quality products that establish emotional connections with our customers, reflecting these values in each garment. We firmly believe in the value of each member and recognize their significant contribution to the collective success of the company.
Core values
Graphic brand
01. White Fir Pine (Pinus hartwegii)
The green branches visible in our logo belong to a white fir pine, also known as Pinus hartwegii, a tree native to our region that thrives even at altitudes exceeding 13,000 feet above sea level. This emblematic tree has a notable presence up high on La Malinche, symbolizing the robust and enduring nature of our heritage.
02. Berry Ornament
The inclusion of the berry in our logo design is inspired by the Alfeñique style, a traditional Pueblan method of crafting sugar sculptures that has influenced the ornamental designs of the city’s architecture. This style, along with the berry's native presence around the region of La Malinche, is reflected in our logo. These elements not only represent our local flora but also echo the intricate, sweet-confection-like designs that are a hallmark of Puebla's architectural aesthetic.
03. Nut Ornament
The incorporation of this nut in our logo is inspired by the walnut (nuez de Castilla), a culinary staple emblematic of the region. It also appears in architectural decorations and ornaments, such as those found in the Casa del Alfeñique, reflecting its significance both in local cuisine and traditional architectural styles. This element symbolizes the rich cultural heritage and the intertwining of gastronomy with artistry in Puebla.
04. Stars Ornament
The three stars present in our logo are elements inspired from Talavera tiles, where they are commonly represented. This design choice not only pays homage to this iconic Pueblan ceramic art but also symbolizes the excellence and craftsmanship inherent in our brand.
05. Frame Ornament
Surrounding the logo, the design of this frame is derived from patterns found in the tradition of Pueblan Talavera since the 17th century. Additionally, the shape of the frame takes inspiration from the classic Pueblan Santa Clara cookies, melding culinary and artistic heritage to frame our brand identity.
06. The Cat
At the heart of our logo, the white cat leaping against a sky-blue background is an element directly borrowed from the work of a Pueblan painter. Through abstraction, it represents a cat "imagined in dreams," symbolizing creativity, freedom, and the boundless possibilities of imagination, embodying the artistic and dreamlike qualities that our brand aspires to convey.